We’re more than a clothing brand — we’re a movement that puts Jesus Christ at the center.

Founded by Pastor Albert, who has served Western Sydney for over 30 years, our mission is to create apparel that reflects a lifestyle of faith, purpose, and hope. Each piece is designed to boldly represent Christ, spark conversation, and remind the world who we live for.

But the impact doesn’t stop with what you wear.

100% of profits go directly into Choose L1fe initiatives — a local mission focused on suicide prevention and youth mental health. Every purchase helps fund programs that bring light to some of life’s darkest places, offering real support and real hope.

When you wear our brand, you're not just making a statement — you're being part of something bigger.

Wear the message. Live the mission. Choose L1fe.